Reports The Adelaide Crows and 36ers Are Looking At Teaming Up

The Adelaide 36ers and the Adelaide Crows are reportedly looking at a commercial partnership that would include “marketing and membership cross-promotion, shared resources and would provide the Crows with an international reach”.

Writing in The Advertiser, Reece Homfray reports the partnership could even open the way for the Crows to own “a stake in the NBL club”. The Crows say an ownership deal has not been discussed.

According to Homfray:

“The Crows have made no secret of their off-field strategy to find ‘new revenue streams’ as evidenced by acquiring an eSports team last year.

“AFL clubs are increasingly venturing into other codes. Collingwood and GWS last year launched netball teams in the national competition, while the NBL has spoken with AFL clubs about fielding teams in an expanded league next year.”