Channel Nine has been threatened with legal action after running ads targeting Seven’s axing of its local 4pm news bulletin even after the Adelaide broadcast was reinstated, reports FIVEAA Breakfast’s David Penberthy.
Penbo said during Wednesday’s Breaking @ 8 segment:
“As a result Seven’s lawyers last Friday sent this thundering letter to Channel Nine saying:
“ ‘The broadcast of the false promo representations is likely to cause Seven damage in the form of lower ratings… and correspondingly higher ratings for Nine’s news service. Seven is entitled to seek injunctive relief together with payment of damages… Seven require Nine’s written undertaking that the promo will no longer be broadcast and if we do not receive such an undertaking by 10am tomorrow (last Friday) we’re instructed to commence proceedings in the Federal court of Australia and to seek urgent relief.’
“Nine subsequently got spooked and pulled the ads but when you’ve got the local Seven bosses saying listen guys, you keep this caper up we’re going to sue you… it shows how high the stakes are in the TV wars.”
WILL: “It’s just nice to know the reputation of being local is still worth fighting for. That’s the best part of that story.”
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