Overnight in Hong Kong Penfolds has released its new g3 “concept” wine, which sells for $3,000 a bottle.
According to Penfolds, the g3 is:
“A special wine blended from three Grange vintages spanning seven years — 2008, 2012 and 2014 (a vintage to be globally released in 2018).
“Aptly named Penfolds g3, this unique blend expertly entwines the three Grange vintages to create a completely unique Penfolds expression. A first for Penfolds.”
Introducing Penfolds g3. A new wine born from Grange DNA.
— Penfolds (@penfolds) October 18, 2017
Only 1200 bottles exist. This is your chance to own history.https://t.co/HHDE52nvqu pic.twitter.com/Rqe3EeCJu9
Penfolds chief winemaker Peter Gago told The Advertiser the wine is no gimmick.
“I’ve been thinking about it for a long time — about what to do next,” he said.
“It can’t be a gimmick, and we can’t be expected to come up with a new wine every year.
“But at the same time we can’t just acquiesce to the status quo…
“The G3 is a genuine luxury item, but it’s also a real wine.”