A new SA Tourism campaign starring local identities including Eddie Betts will kick off with a “60-second teaser” ad during this weekend’s Grand Final.
The ad featuring Betts along with Gavin Wanganeen, Kyle Chalmers, Rachel Leahcar and others will spruik a five-day SA journey to be streamed online from 1 October.
On Thursday Tourism Minister David Ridgway said:
“It’s a fabulous campaign that showcases South Australia and includes some really great assets that we have, such as the natural beauty, some of the local talent… some of our fabulous sporting stars and of course some of our great chefs.
“We’ve picked a real hotspot to screen it — it will ask a lot of questions, it will promote a lot of people talking about South Australia and bring more tourists to South Australia.”
WATCH:
