Coles was under fire on Tuesday after the supermarket giant told customers on Facebook that its home brand milk was made from powder.
In reply to a customer who asked the company whether it was true its milk was made from reconstituted milk powder, the company replied: “We can confirm that Coles Brand Fresh milk is made from reconstituted milk powder.”
The comment sparked outrage online, with customers firing off furious replies, including:
“Coles FRESH milk is made from RECONSTITUTED milk!!!”
“Just like their FRESH bread, that was partially baked and frozen months earlier overseas!!”
“How do you get away with calling it fresh”
“You can run, but you can’t hide Coles. You are frauds”
“People need to know that Coles milk is just baby formula mixed with water”
The post was later deleted and Coles said it had contained a typo.
“It’s a typo. The word ‘not’ was missing. It’s being corrected,” Coles told the Daily Mail.
“We can 100% confirm Coles brand milk is fresh and not made with reconstituted milk,” the company said.
The gaffe comes hot on the heel of public anger over claims the two major supermarkets are not properly stocking their stores with farmer-friendly milk brands.
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