The Adelaide Fringe has unveiled its brand new poster for the 2011 season and it looks just as strong as the festival ahead.
Created by 31-year-old Bulgarian designer Kamen Goranov, it features two wild characters made up of a collage of photography, stencil, paint and computer-generated imagery.
Revealed in a massive light box in Rundle Mall, the poster was played as an animation inside a massive white cube. Fringe go’ers had to crawl under the box and stick their heads up into the box to see the new poster.
Kamen is stoked his poster was picked to represent the ’11 Fringe telling FIVEaa, “The inspiration for my design was to create an ironic, sarcastic and humorous image combining different elements, using mainly a collage technique. As Adelaide is situated on the coast I gave both characters some marine attributes, a ship tattoo for the king and octopus arms for the queen. My intention was to create some weird, strange icon but with some attributes, like the two crowns, that identify them as king and queen.”
Adelaide Fringe Director and Chief Executive Greg Clarke picked the Bulgarian designers poster for its representation of diversity. “Kamen’s entry was chosen as his characters capture the spirit of Adelaide Fringe – they are different, imaginative, diverse, to some strange, to others playful and out of this world.”
We have a big February & March ahead of us with at least 740 events going on; 35 more than last year! Ticket sales open Saturday January 8 when the Adelaide Fringe guide is released online at adelaidefringe.com.au, as an iPhone app at adelaidefringe.com.au/iphone and in print with The Advertiser.
The Adelaide Fringe – Friday 18 February to Sunday 13 March 2011
2011 Adelaide
Fringe Poster
2011 Adelaide Fringe
Poster Animation