One in three Australian smokers admits they light up when they see an anti-smoking campaign.

New research has found over the past 4 years, only 18% of smokers have quit in response to Government advertising.

But lung specialist Dr Lucy Morgan says the campaigns have succeeded in educating smokers about their bad habit.

"Anti smoking advertising provokes and emotional response in current smokers, with 47% feeling concerned about themselves and 32% feeling guilty about their addiction."

Photo:Getty/Getty Images News/Justin Sullivan/Staff